Social Media Manager
As we continue to build the world's latest lifestyle brand, we are expanding our Big Day team and are therefore seeking a talented Social Media Manager to join us!
Social Media Manager
As a Social Media Manager, you will be responsible for the execution of the content on the Big Day Social Media accounts.
Responsibilities:
Content Creation and Management:
- Develop a content calendar that aligns with marketing campaigns, product launches, and seasonal trends.
- Work with the internal Creative Team to oversee the creation of high-quality, engaging, and on-brand content for all social media platforms.
- Ensure consistency in voice, tone, and messaging across all social media channels.
- Brief clients on content requirements for Big Day social platforms.
- Run the brand's TikTok Shop campaign, through organic content and through Target collabs on TTS.
Influencer and Affiliate Management:
- Identify and build relationships with relevant content creators, brand ambassadors, and strategic partners across Instagram, TikTok and Shopify Collabs.
- Manage content creator campaigns and collaborations to amplify brand reach and credibility.
- Ideate, manage and run in-person events for the brand, wherever necessary; and be excited about working with media and press.
Analytics and Reporting:
- Monitor, analyse, and report on social media performance using relevant tools on a weekly basis.
- Deliver comprehensive reports and insights to the wider Brands Team and client.
Strategic Development:
- Lead the development and execution of a cohesive social media strategy aligned with the brand's vision, values, and business goals across key platforms including but not limited to Instagram/TikTok and X.
- Identify key social media trends, insights, and innovations to keep the brand's social pages fresh.
- Define target audience personas and tailor content strategies to reach and engage these segments effectively in line with the brand's strategic pillars.
- Collaborate with other departments, such as marketing, PR, and customer service, to ensure integrated communication strategies.
- Work closely with Paid Social & Affiliate channel owners to align on a joined up strategy
Community Engagement:
- Foster and maintain a strong online community by actively engaging with followers, responding to comments, and addressing customer inquiries.
- Collect and analyse feedback from social media interactions to identify common issues or areas for improvement.
Ideal Skills + Experience:
- 2+ years in a Social Media role, ideally for a brand.
- Ability to create unique content on a daily basis, using social media apps, canva, capcut or equivalent.
- Experience running TikTok Shop for a brand and seeing success from it.
- Be able to self-shoot content for the brand's social pages on a daily basis using the product + services.
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Solid experience in building and scale a brand on socials with proven results.
- Sharp attention to detail, able to interpret, prioritize, and act effectively.
- Passionate about social media, with a deep understanding of its complexities.
- Copywriting skills suitable for each platform, from knowing how to write a successful hook using captions, to using effective storytelling techniques.
- Strong proficiency / fluent in English
What you get working with us:
- Competitive salary, and pension.
- Free private medical care.
- Free BIG DAY products for life!
- 25 days holiday + never work on your birthday again!