Social Media Manager

As a Social Media Manager, you will be responsible for the execution of the content on the Big Day Social Media accounts. 

Responsibilities:

Content Creation and Management:

• Develop a content calendar that aligns with marketing campaigns, product launches, and seasonal trends. 
• Work with the internal Creative Team to oversee the creation of high-quality, engaging, and on-brand content for all social media platforms. 
• Ensure consistency in voice, tone, and messaging across all social media channels.
• Brief clients on content requirements for Big Day social platforms.
• Run the brand's TikTok Shop campaign, through organic content and through Target collabs on TTS. 

Influencer and Affiliate Management:

• Identify and build relationships with relevant content creators, brand ambassadors, and strategic partners across Instagram, TikTok and Shopify Collabs. 
• Manage content creator campaigns and collaborations to amplify brand reach and credibility. 
• Ideate, manage and run in-person events for the brand, wherever necessary; and be excited about working with media and press. 

Analytics and Reporting:

• Monitor, analyse, and report on social media performance using relevant tools on a weekly basis.
• Deliver comprehensive reports and insights to the wider Brands Team and client.

Strategic Development:

• Lead the development and execution of a cohesive social media strategy aligned with the brand's vision, values, and business goals across key platforms including but not limited to Instagram/TikTok and X.
• Identify key social media trends, insights, and innovations to keep the brand's social pages fresh. 
• Define target audience personas and tailor content strategies to reach and engage these segments effectively in line with the brand's strategic pillars.
• Collaborate with other departments, such as marketing, PR, and customer service, to ensure integrated communication strategies. 
• Work closely with Paid Social & Affiliate channel owners to align on a joined up strategy

Community Engagement:

• Foster and maintain a strong online community by actively engaging with followers, responding to comments, and addressing customer inquiries. 
• Collect and analyse feedback from social media interactions to identify common issues or areas for improvement. 

Ideal Skills + Experience:

• 2+ years in a Social Media role, ideally for a brand.
• Ability to create unique content on a daily basis, using social media apps, canva, capcut or equivalent.
• Experience running TikTok Shop for a brand and seeing success from it.
• Be able to self-shoot content for the brand's social pages on a daily basis using the product + services. 
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. 
• Solid experience in building and scale a brand on socials with proven results. 
• Sharp attention to detail, able to interpret, prioritize, and act effectively. 
• Passionate about social media, with a deep understanding of its complexities. 
• Copywriting skills suitable for each platform, from knowing how to write a successful hook using captions, to using effective storytelling techniques. 
• Strong proficiency / fluent in English

What you get working with us:

• Competitive salary, and pension.
• Free private medical care.
• Free BIG DAY products for life! 
• 25 days holiday + never work on your birthday again!